THE EMPATHY MAP

EMPATHY MAP MATERIAL

WHAT IS A EMPATHY MAP?

It's A persona framework that does a deeper dive into THE

psychology of the targeted

person OR USER SEGMENT.

 

 

 

 

WHEN TO USE THIS?

WHEN YOU HAVE A LOT OF KNOWLEDGE ABOUT YOUR TARGETED USER. USUALLY AFTER YOUR RESEARCH
IS CONDUCTED AND YOU HAVE A UNDERSTANDING

OF A POTENTIAL SOLUTION.

 

 

 

 

USE IN THE BEGINNING OF A PROJECT?

YOU CAN USE THIS IN THE BEGINNING OF A
PROJECT IF YOU HAVE A DOMAIN EXPERT OR
TEAM OF PEOPLE THAT HAVE A LOT OF KNOWLEDGE ABOUT THE PEOPLE YOU'RE TARGETING. YOU CAN

HAVE EVERYONE BRAINSTORM THEIR UNDERSTANDING IN EACH SECTION ON STICKY NOTES

AND THEN PLACE THE STICKY NOTES INTO EACH SECTION. DO THIS TOGETHER.

 

 

 

 

THE LINK
TO THE EMPATHY

MAP TEMPLATE

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