FINALIZE USER INTERVIEWS

THIS IS THE LAST WEEK

THINK ABOUT THE PROBLEM

YOU ARE GOING TO SOLVE.

NEXT WEEK, WE WILL START

WORKING ON CONCEPTS.

 

— — — — — — — — —

 

 

 

TRY OUT THE TOPIC MAP
USER RESEARCH SCRIPT

TAKE PHOTOS OF YOU
INTERVIEWING AND

TAKE PHOTOS OF THE

PEOPLE TOO!!!!!

FINALIZE

PERSONA
USER(S)

PERSONAS

FINALIZE SYNTHESIS

FINALIZE THE CLUSTERING

OF YOUR PATTERNS & THEMES

 

FINALIZE SYNTHESIZING

YOUR FINDINGS IN

REAL TIME BOARD.

 

START SUMMARIZING

YOUR LEARNINGS AS WELL

 

PERSONA DOC

WRAP UP THE SURVEY

OUT THE SURVEY

 — — — — — — — — —

 

 

 

START FILLING OUT

YOUR EMPATHY MAP

WITH INFORMATION.

THAT YOU HAVE LEARNED

FROM YOUR RESEARCH.

IF YOU HAVE MORE THEN 1 PERSONA THE DO IT FOR ALL
PRIMARY PERSONAS.

— — — — — — — — —

 

 

 

NOT NECESSARY FOR

Secondary persona

THE TEMPLATE

WORK ON YOUR CASE STUDY

Get a good start on this now and you
will be set up for a smooth semester

// CASE STUDY example

CREATE A LONG
ILLUSTRATOR OR SKETCH
FILE AT 1224 pixels WIDE

-

PUT THIS FILE IN YOUR GOOGLE
DRIVE FOLDER - CALL IT CASE

STUDY

-

// CASE STUDY OUTLINE

Introduce your Target Audience

Don't use the persona yet. Just

user profiles here.

 

• Their Persona Names:

  – Frequent Flyers

  – Occasional Flyers

  – Bart/Muni Commuters

 

• About them

  – Describe a little bit of information about them

  – Just describe a day in the life"

 

Introduce your synthesis:

 

• Show the pictures of user buckets

   that we did in class

 

• Show the pictures of user buckets

   done in realtime board

Show your Patterns:

 

• Show the pictures of the patterns

   that we did in class

 

• Show the pictures of your patterns

   done in realtime board

Show a couple very interesting quotes
that help you build your case on why you

are focusing on a certain problem.

-

Remember:

• Design like a scientist

• Decide like a lawyer

Show some of your survey responses

-

Highlight some key responses

Show pictures of you interviewing.

Lots of pictures!!!!!

Show more than what I have.

Introduce the research

Show how many

people you interviewed

in a visual way

Show some learning goals

Show 2-3 questions under the learning goal

Show pictures of your users

-

You can also show a page from you

user script or topic map.

-

You can have a link to your
user script as well.

SHOW LEARNING GOALS

SHOW A 2-3 QUESTIONS UNDER EACH LEARNING GOAL

SHOW A PAGE FROM YOUR RESEARCH SCRIPT

Do this section last.

Just create a space for
the content..

Create the layout.

Just put your role

and a placeholder logo.

You can add the about

section later. Use

placeholder text.

_

 

You can add a

picture of the kick off

meeting and/or the company

mission statement.

_

 

HIGHLIGHT THE COMPANY

MISSION STATEMENT

Make your goals look good!

Make  this just placeholder

You will come back later

and update it...

INTRODUCE THE PROCESS OR

THE CHAPTERS OF YOUR

CASE STUDY.

 

• COMPETITIVE ANALYSIS

• RESEARCH/DISCOVERY

• RESEARCH INSIGHTS/LEARNINGS

• PROBLEM VALIDATION

• IDEATION/CONCEPTS
• WIRE-FRAMING

• USER TESTING

• FINDINGS/LEARNINGS

• FINAL PROTOTYPE

 

 

INTRODUCE YOUR

COMPETITIVE ANALYSIS

FOR 2 PRODUCTS

AND SHOW THE

S.W.O.T FRAMEWORK

MAKE IT PRETTY.

 

 

 

 

INTRODUCE THE PROCESS

SHOW YOUR COMPETITIVE ANALYSIS & S.W.O.T. FRAMEWORK.

Put your key insights
next to your learning goals

What did you learn about

your learning goals?

What were the patterns that

you found?

How many people said this

pattern? ex: 14/19 people said "_"

You can create a section

like this to CALL OUT the
decisions you made based off the learnings above.

Explain why you are going to focus on a certain aspect of the problem you learned.

-

It does not need to be more than one decision. It can be just one decision. This is the place to call out the reasoning behind the problem.

The next slide (homework for next week) will be the problem statement(s).

 

 

Make your problem statement

it look good! You can make this

placeholder too. Just make sure

you come back to update it later.