RESEARCHING &
SYNTHESIZING
SHOULD BE DONE.
I WANT YOU TO DO 2-3 DIFFERENT CONCEPT IDEAS.
SKETCH THEM AND THEN CREATE WIRE-FRAMES
& PROTOTYPES TO TEST. THEY ARE NOT FULL WORKFLOWS,
JUST A COUPLE OF SCREENS TO CONVEY THE CONCEPT
-
BRING THEM TO CLASS AFTER SPRING BREAK
AND YOU PRESENT THEM TO THE CLASS.
-
THE GOAL IS TO TEST THESE CONCEPTS/IDEAS
AND HAVE USER PICK WHICH CONCEPTS THEY LIKE
THE MOST EASY TO USE AND WHY...
DON'T GO TESTING THEM YET, BUT IF YOU DO:
CREATE
CONCEPTS
WRITE YOUR
PROBLEM STATEMENT
— — — — — — —
HERE'S A
BUTTON TO
THE FILE.
3-4 SCREENS THAT CONVEY THE CONCEPT.
FINALIZE THE CLUSTERING
AND AFFINITY MAPPING.
THIS SHOULD BE DONE.
WORK ON YOUR CASE STUDY
Mid-terms are coming. Class next week is all 1-on-1's
CREATE A LONG
FIGMA FILE
1224 pixels WIDE
-
PUT THIS FILE IN YOUR GOOGLE
DRIVE FOLDER - CALL IT CASE
STUDY
-
// CASE STUDY example
// CASE STUDY OUTLINE
Introduce your Target Audience
Don't use the persona yet. Just
user profiles here.
• Their Persona Names:
– Frequent Flyers
– Occasional Flyers
– Bart/Muni Commuters
• About them
– Describe a little bit of information about them
– Just describe a day in the life"
Introduce your synthesis:
• Show the pictures of user buckets
that we did in class
• Show the pictures of user buckets
done in realtime board
Show your Patterns:
• Show the pictures of the patterns
that we did in class
• Show the pictures of your patterns
done in realtime board
Show a couple very interesting quotes
that help you build your case on why you
are focusing on a certain problem.
-
Remember:
• Design like a scientist
• Decide like a lawyer
Show some of your survey responses
-
Highlight some key responses
Show pictures of you interviewing.
Lots of pictures!!!!!
Show more than what I have.
Introduce the research
Show how many
people you interviewed
in a visual way
Show some learning goals
Show 2-3 questions under the learning goal
Show pictures of your users
-
You can also show a page from you
user script or topic map.
-
You can have a link to your
user script as well.
SHOW LEARNING GOALS
SHOW A 2-3 QUESTIONS UNDER EACH LEARNING GOAL
SHOW A PAGE FROM YOUR RESEARCH SCRIPT
Do this section last.
Just create a space for
the content..
Create the layout.
Just put your role
and a placeholder logo.
You can add the about
section later. Use
placeholder text.
_
You can add a
picture of the kick off
meeting and/or the company
mission statement.
_
HIGHLIGHT THE COMPANY
MISSION STATEMENT
Make your goals look good!
Make this just placeholder
You will come back later
and update it...
INTRODUCE THE PROCESS OR
THE CHAPTERS OF YOUR
CASE STUDY.
• COMPETITIVE ANALYSIS
• RESEARCH/DISCOVERY
• RESEARCH INSIGHTS/LEARNINGS
• PROBLEM VALIDATION
• IDEATION/CONCEPTS
• WIRE-FRAMING
• USER TESTING
• FINDINGS/LEARNINGS
• FINAL PROTOTYPE
INTRODUCE YOUR
COMPETITIVE ANALYSIS
FOR 2 PRODUCTS
AND SHOW THE
S.W.O.T FRAMEWORK
MAKE IT PRETTY.
INTRODUCE THE PROCESS
SHOW YOUR COMPETITIVE ANALYSIS & S.W.O.T. FRAMEWORK.
Put your key insights
next to your learning goals
—
What did you learn about
your learning goals?
—
What were the patterns that
you found?
—
How many people said this
pattern? ex: 14/19 people said "_"
You can create a section
like this to CALL OUT the
decisions you made based off the learnings above.
—
Explain why you are going to focus on a certain aspect of the problem you learned.
-
It does not need to be more than one decision. It can be just one decision. This is the place to call out the reasoning behind the problem.
—
The next slide (homework for next week) will be the problem statement(s).
Introduce YOUR
EMPATHY MAP
Add some copy that says:
I took all my learnings from research and created an empathy map. You may also choose to show YOUR PERSONAS
AS WELL
EMPATHY MAP
AND/OR
PERSONAS
WRITE YOUR PROBLEM
STATEMENT
WRITE YOUR
PROBLEM
STATEMENT
HERE'S WHAT I'M GRADING YOU ON:
WHEN MID-TERMS HAPPEN
• DOES YOUR CASE STUDY HAVE AN AREA
(PLACHOLDER) FOR SPECIFIC BUSINESS
& PRODUCT GOALS?
• DOES YOUR CASE STUDY HAVE A KICK OFF
SECTION AND INTRODUCTION?
• DOES YOUR CASE STUDY SHOW A
INTRODUCTION TO THE TARGETED USERS?,
LEARNING GOALS AND IMPORTANT QUESTIONS?
• DOES YOUR CASE STUDY SHOW A
COMPETITIVE ANALYSIS (S.W.O.T)?
• DOES YOUR CASE STUDY SHOW LOTS OF
PICTURES OF YOU INTERVIEWING PEOPLE OR
THE PEOPLE YOU INTERVIEWED? DOES IT SHOW
HOW MANY PEOPLE YOU INTERVIEWED?
• DOES YOUR CASE STUDY SHOW AREAS OF
SYNTHESIS AND CLUSTERING OF THEMES?
DOES IT SHOWS QUOTES FROM YOUR
INTERVIEWS THAT HELP BUILD THE CASE
AROUND THE PROBLEM THAT YOU INTEND
TO SOLVE.
• DOES YOUR CASE STUDY SHOW ANSWERS
AND LEARNINGS THAT PERTAIN TO THE
LEARNING GOALS?
• DOES YOUR CASE STUDY SHOW AREAS OF
THAT HIGHLIGHT THE THEMES YOU ARE
LEARNING (AFFINITY MAP/CLUSTERING)?
• DOES YOUR CASE STUDY TELL A CLEAR STORY
ABOUT YOU LEARNING ABOUT THE PEOPLE
THAT YOU HAD SET OUT TO LEARN ABOUT?
• DOES YOUR CASE STUDY HAVE NICE
VISUAL DESIGN, LAYOUT AND TYPOGRAPHY
TREATMENTS?
POP QUIZ - WHAT IS THIS CALLED IN TYPE RULES?
• DOES EVERY SECTION EXCITE/SURPRISE
THE VIEWER OR IS EVERY SECTION THE
SAME LAYOUT, TYPOGRAPHY SETTING
AND DESIGN REPEATED?