RESEARCHING &

SYNTHESIZING

SHOULD BE DONE.

 

I WANT YOU TO DO 2-3 DIFFERENT CONCEPT IDEAS.

SKETCH THEM AND THEN CREATE WIRE-FRAMES
& PROTOTYPES TO TEST. THEY ARE NOT FULL WORKFLOWS,
JUST A COUPLE OF SCREENS TO CONVEY THE CONCEPT

-

BRING THEM TO CLASS NEXT WEEK AND WE WILL TEST

THEM ON EACH OTHER AND YOUR HOME WORK WILL BE
TO TEXT THESE THAT WEEK....

-

 

 

THE GOAL IS TO TEST THESE CONCEPTS/IDEAS

AND HAVE USER PICK WHICH CONCEPTS THEY LIKE
THE MOST AND WHY THEY LIKE THEM...

 

 

 

 

DON'T GO TESTING THEM YET, BUT IF YOU DO:

CREATE

CONCEPTS

WRITE YOUR
PROBLEM STATEMENT

 

— — — — — — —

 

 

 

HERE'S A

BUTTON TO

THE FILE.

3-4 SCREENS THAT CONVEY THE CONCEPT.

FINALIZE THE CLUSTERING

AND AFFINITY MAPPING.

THIS SHOULD BE DONE.

 

 

SURVEY SHOULD

BE DONE.

 

 

 

 

FINALIZE THE

EMPATHY MAP.

 

 

 

 

NOT NECESSARY FOR

Secondary persona

THE TEMPLATE

WORK ON YOUR CASE STUDY

Want to get a UX job??? You'll need this:

CREATE A LONG
ILLUSTRATOR OR SKETCH
FILE AT 1224 pixels WIDE

-

PUT THIS FILE IN YOUR GOOGLE
DRIVE FOLDER - CALL IT CASE

STUDY

-

// CASE STUDY example

// CASE STUDY OUTLINE

Introduce your Target Audience

Don't use the persona yet. Just

user profiles here.

 

• Their Persona Names:

  – Frequent Flyers

  – Occasional Flyers

  – Bart/Muni Commuters

 

• About them

  – Describe a little bit of information about them

  – Just describe a day in the life"

 

Introduce your synthesis:

 

• Show the pictures of user buckets

   that we did in class

 

• Show the pictures of user buckets

   done in realtime board

Show your Patterns:

 

• Show the pictures of the patterns

   that we did in class

 

• Show the pictures of your patterns

   done in realtime board

Show a couple very interesting quotes
that help you build your case on why you

are focusing on a certain problem.

-

Remember:

• Design like a scientist

• Decide like a lawyer

Show some of your survey responses

-

Highlight some key responses

Show pictures of you interviewing.

Lots of pictures!!!!!

Show more than what I have.

Introduce the research

Show how many

people you interviewed

in a visual way

Show some learning goals

Show 2-3 questions under the learning goal

Show pictures of your users

-

You can also show a page from you

user script or topic map.

-

You can have a link to your
user script as well.

SHOW LEARNING GOALS

SHOW A 2-3 QUESTIONS UNDER EACH LEARNING GOAL

SHOW A PAGE FROM YOUR RESEARCH SCRIPT

Do this section last.

Just create a space for
the content..

Create the layout.

Just put your role

and a placeholder logo.

You can add the about

section later. Use

placeholder text.

_

 

You can add a

picture of the kick off

meeting and/or the company

mission statement.

_

 

HIGHLIGHT THE COMPANY

MISSION STATEMENT

Make your goals look good!

Make  this just placeholder

You will come back later

and update it...

INTRODUCE THE PROCESS OR

THE CHAPTERS OF YOUR

CASE STUDY.

 

• COMPETITIVE ANALYSIS

• RESEARCH/DISCOVERY

• RESEARCH INSIGHTS/LEARNINGS

• PROBLEM VALIDATION

• IDEATION/CONCEPTS
• WIRE-FRAMING

• USER TESTING

• FINDINGS/LEARNINGS

• FINAL PROTOTYPE

 

 

INTRODUCE YOUR

COMPETITIVE ANALYSIS

FOR 2 PRODUCTS

AND SHOW THE

S.W.O.T FRAMEWORK

MAKE IT PRETTY.

 

 

 

 

INTRODUCE THE PROCESS

SHOW YOUR COMPETITIVE ANALYSIS & S.W.O.T. FRAMEWORK.

Put your key insights
next to your learning goals

What did you learn about

your learning goals?

What were the patterns that

you found?

How many people said this

pattern? ex: 14/19 people said "_"

You can create a section

like this to CALL OUT the
decisions you made based off the learnings above.

Explain why you are going to focus on a certain aspect of the problem you learned.

-

It does not need to be more than one decision. It can be just one decision. This is the place to call out the reasoning behind the problem.

The next slide (homework for next week) will be the problem statement(s).

 

 

Introduce YOUR

EMPATHY MAP

Add some copy that says:

I took all my learnings from research and created an empathy map. You may also choose to show YOUR PERSONAS

EMPATHY MAP

AND/OR

PERSONAS

 

 

WRITE YOUR PROBLEM

STATEMENT

WRITE YOUR

PROBLEM

STATEMENT

 

HERE'S WHAT I'M GRADING YOU ON:

 



WHEN MID-TERMS HAPPEN



• DOES YOUR CASE STUDY HAVE AN AREA FOR

   SPECIFIC BUSINESS & PRODUCT GOALS?

• DOES YOUR CASE STUDY HAVE A KICK OFF

   SECTION AND INTRODUCTION?

• DOES YOUR CASE STUDY SHOW A
   INTRODUCTION TO THE TARGETED USERS?,
   LEARNING GOALS AND IMPORTANT QUESTIONS?

• DOES YOUR CASE STUDY SHOW A
   COMPETITIVE ANALYSIS (S.W.O.T)?

• DOES YOUR CASE STUDY SHOW LOTS OF

   PICTURES OF YOU INTERVIEWING PEOPLE OR
   THE PEOPLE YOU INTERVIEWED? DOES IT SHOW
   HOW MANY PEOPLE YOU INTERVIEWED?

• DOES YOUR CASE STUDY SHOW AREAS OF

   SYNTHESIS AND CLUSTERING OF THEMES?

   DOES IT SHOWS QUOTES FROM YOUR

   INTERVIEWS THAT HELP BUILD THE CASE

   AROUND THE PROBLEM THAT YOU INTEND

   TO SOLVE.

• DOES YOUR CASE STUDY SHOW ANSWERS
   AND LEARNINGS THAT PERTAIN TO THE
   LEARNING GOALS?

• DOES YOUR CASE STUDY SHOW AREAS OF

   THAT HIGHLIGHT THE THEMES YOU ARE
   LEARNING?

• DOES YOUR CASE STUDY TELL A CLEAR STORY
   ABOUT YOU LEARNING ABOUT THE PEOPLE AND

   THE PROBLEM YOU SET OUT TO LEARN ABOUT?

 

• DOES YOUR CASE STUDY HAVE NICE
   VISUAL DESIGN, LAYOUT AND TYPOGRAPHY
   TREATMENTS?

POP QUIZ - WHAT IS THIS CALLED IN TYPE RULES?

• DOES EVERY SECTION EXCITE/SURPRISE
   THE VIEWER OR IS EVERY SECTION THE
   SAME LAYOUT, TYPOGRAPHY SETTING

   AND DESIGN REPEATED?