FINALZE THE INTERVIEW
SYNTHESIS SPREAD SHEET
— — — — — — — — —
FINALIZE YOUR
EMPATHY MAP
— — — — — — —
WRITE YOUR
PROBLEM STATEMENT
— — — — — — —
THE TEMPLATE
FINALIZE RESEARCH
AND START SKETCHING
& TESTING CONCEPTS
SCHEDULE TIME WITH YOUR USERS
TO TEST YOUR CONCEPTS THIS WEEK AND NEXT.
FINALIZE YOUR SURVEY
AND SURVEY RESULTS
— — — — — — — — —
FINALIZE SYNTHESIZING
AND CLUSTERING THEMES
IN YOUR REAL TIME BOARD.
— — — — — — — — —
NOT NECESSARY FOR
Secondary persona
YOU CAN SPEND 15 MINUTES
IN THE BEGINNING OF YOUR
CONCEPT TESTING/ USER TESTING
SESSION TO CONTINUE ASKING
ANY OTHER QUESTIONS YOU STILL
HAVE FROM Research.
HERE'S A
BUTTON TO
THE FILE.
CREATE CONCEPTS
I WANT YOU TO DO 2-3 DIFFERENT CONCEPT IDEAS.
SKETCH THEM AND THEN CREATE WIRE-FRAMES
& PROTOTYPES TO TEST.
-
GO OUT AND TEST THESE WITH USERS, EACH
CONCEPT ARE NOT COMPLETE WORK FLOWS BUT MORE
3-4 SCREENS THAT CONVEY THE CONCEPT.
-
THE GOAL IS TO TEST THESE CONCEPTS/IDEAS
AND HAVE USER PICK WHICH CONCEPTS THEY LIKE
THE MOST AND WHY THEY LIKE THEM...
START YOUR CASE STUDY -
{ don't procrastinate }
// CASE STUDY example
// CASE STUDY OUTLINE
CREATE A LONG
ILLUSTRATOR OR SKETCH
FILE AT 1224 pixels WIDE
-
PUT THIS FILE IN YOUR GOOGLE
DRIVE FOLDER - CALL IT CASE
STUDY
-
Do this section last.
Just create a space for the content
you'll develop shortly.
Create the layout.
Just put your role
and a placeholder logo.
You can add the about
section later. Use
placeholder text.
Make your goals look good!
Make this just placeholder
You can come back later
and update it...
Make your problem statement
it look good! You can make this
placeholder too. Just make sure
you come back to update it later.
Make your UNVALIDATED
persona look good, use real photos
of the people or illustrations - up to you.
You can come back later and
add more learnings about these
people but at least get the sections
going for now
Sections are:
About
Behavior/Activities
Goals/Needs/Pains
Show some learning goals
Show some key questions you have
-
And any assumptions you have
on the people you're targeting if
you have made them.
SHOW LEARNING GOALS
SHOW ASSUMPTIONS YOU MADE ABOUT THESE PEOPLE
IF YOU HAVE MADE CLEAR ASSUMPTIONS.
Introduce the research
Show pictures of you interviewing.
Lots of pictures,
Show more than what I have
Show a couple very interesting quotes
that help you build your case on why you
are focusing on a certain problem.
-
Design like a scientist
Decide like a lawyer
Introduce the synthesis and
show pictures of your user buckets.
More the 1 photo, and show some details
on a couple sticky notes.
Put your key insights
next to your learning goals
What did you learn about
your learning goals?
You can create a section
like this for the decisions you
made based off the
research you have done.
-
What product decisions
have you made based on the
learnings?
-
Did you decided to not
focus on a certain persona
and why?
-
What features are you going
to start creating?
Introduce your
empathy map for
you primary persona(s)
Write your
problem statement
-
BRING YOUR CASE STUDY DESIGN
TO CLASS NEXT WEEK FOR 1-ON-1
INDIVIDUAL CRITIQUES
BRING THE LIVE FILE SO CAN MAKE CHANGES TO IT
HERE'S WHAT I'M GRADING YOU ON:
• DOES YOUR CASE STUDY HAVE A KICK OFF
SECTION AND INTRODUCTION TO GOALS?
• DOES YOUR CASE STUDY SHOW PERSONAS,
LEARNING GOALS AND IMPORTANT QUESTIONS
THAT HELP YOU LEARN MORE ABOUT THE
PROBLEMS AND THE PERSONAS?
• DOES YOUR CASE STUDY TELL A CLEAR STORY
ABOUT YOU LEARNING ABOUT THE PEOPLE AND
THE PROBLEM YOU SET OUT TO LEARN ABOUT?
• DOES YOUR CASE STUDY SHOW LOTS OF
PICTURES OF YOU INTERVIEWING PEOPLE?
• DOES YOUR CASE STUDY SHOW AREAS OF
SYNTHESIS AND CLUSTERING OF THEMES?
• DOES YOUR CASE STUDY SHOW AREAS OF
THAT HIGHLIGHT THE THEMES YOU ARE
LEARNING?
• DOES YOUR CASE STUDY HAVE NICE
VISUAL DESIGN, LAYOUT AND TYPOGRAPHY
TREATMENTS?
POP QUIZ - WHAT IS THIS CALLED IN TYPE RULES?
• DOES EVERY SECTION EXCITE/SURPRISE THE
VIEWER OR IS EVERY SECTION THE SAME
LAYOUT AND DESIGN REPEATED?