CLASS 8 HOMEWORK
MID TERMS

CASE STUDIES NEED TO BE COMPLETED

AND PUT INTO A FOLDER IN YOUR GOOGLE
DRIVE CALLED "MID-TERMS - CASE STUDY"

SEE BELOW FOR THE OUTLINE

YOU NEED TO HAVE A LINK OR FILE OF
YOUR CASE STUDY IN THAT FOLDER BY
MONDAY 9TH @ MIDNIGHT

HERE'S WHAT I'M GRADING YOU ON:

 



• DOES YOUR CASE STUDY HIGHLIGHT

   A CLEAR SPECIFIC PROBLEM(S)?

• DOES YOUR CASE STUDY HIGHLIGHT

   CLEAR SPECIFIC BUSINESS & PRODUCT GOALS?

• DOES YOUR CASE STUDY SHOW PERSONAS,
   LEARNING GOALS AND IMPORTANT QUESTIONS

   THAT HELP YOU LEARN MORE ABOUT THE

   PROBLEMS AND THE PERSONAS?

• DOES YOUR CASE STUDY SHOW ANSWERS
   AND LEARNINGS THAT PERTAIN TO THE
   LEARNING GOALS?

• DOES YOUR CASE STUDY TELL A CLEAR STORY
   ABOUT YOU LEARNING ABOUT THE PEOPLE AND

   THE PROBLEM ASSUMPTIONS YOU SET

   OUT TO LEARN ABOUT?

• DOES YOUR CASE STUDY SHOW LOTS OF

   PICTURES OF YOU SETTING GOALS,

   INTERVIEWING PEOPLE, DOING SYNTHESIS

   AND CLUSTERING INFORMATION?

• DOES YOUR CASE STUDY HAVE NICE
   VISUAL DESIGN, LAYOUT AND TYPOGRAPHY
   TREATMENTS?

• DOES EVERY SECTION EXCITE/SURPRISE THE
   VIEWER OR IS EVERY SECTION THE SAME
   LAYOUT AND DESIGN REPEATED?

THIS IS WHAT YOUR

GOOGLE FOLDER SHOULD

LOOK LIKE....

Introduce the research

Show pictures of you interviewing.

Lots of pictures,

Show more than what I have

Show a couple very interesting quotes
that help you build your case on why you

are focusing on a certain problem.

Design like a scientist

Decide like a lawyer

Introduce the synthesis and

show pictures of your user buckets.

More the 1 photo,  and show some details

on a couple sticky notes.

Put your key insights next to

your learning goals or assumptions

You can create a section

like this for the decisions you
made based off the

research you have done.

Here's one way you can make a

problem statement look pretty...

Do this section last.

Just create a space for the content

you'll develop shortly.

Create the layout.

Just put "fake"copy

and a placeholder logo.

Make your goals look good!

Make your problem statement

it look good!

Make it look good!!!

Write your learnings goals and put them next to the people you want to interview. Make it pretty!!!!

SHOW: Assumptions around

what you think people need, know, or do and assumptions around the problems they have.