DESIGN THINKING TIME-LINE

MOLECULE MAPS

PERSONA

SYNTHESIS

USER RESEARCH

IDEATION

STORYBOARD

SKETCHING

WIRE-FRAMING

THE PERSONA

WHY

The persona is constructed from our unvalidated and validated assumptions after research. It's all about the real world context, behaviors/activities and needs.

 

Each person create a persona

• QUICKLY PRESENT  QUICKLY

– KEEP IT