AARON LAWRENCE
DESIGN MANAGER
PIVOTAL LABS
SAN FRANCISCO
LESLIE YANG
PRODUCT DESIGNER
PIVOTAL LABS
SAN FRANCISCO
Pivotal
Design
PIVOTAL LABS
WHO WE ARE
START UPS
ENTERPRISE
OURCLIENTS
CLIENTS ARE FULL-TIME
ON-SITE WITH US
PIVOTS
CLIENTS
Do a brainstorming activi ty with the entire team. Have them describe key adjectives or emotions that will describe your product. How will it make a user feel?
Do a brainstorming activity with the entire team. Have them describe key adjectives or emotions that will describe your product. How will it make a user feel?
BIZ NEED
(PM)
USER NEED
(DESIGN)
FOCUS ON THE TEAM
not the outcome
FOCUS ON PROCESS
not the deliverables
Product
Decisions
Here
FEASIBILITY
(ENGINEERING)
DESIGN
PM
ENGINEERING
PICTURES
OF PAIRING
“Boiling the ocean” is a common term used to communicate that a team or project is doing too many things. It’s best practices to start with one important problem to solve with software. By starting small and scaling up to the ocean, first through coffee, a cup of soup, hot tub, etc. This allows us to work fast and focus on the smallest, most valuable work first and expand from there.
_____________
BOIL THE OCEAN TRACK
USABLE SOLUTION TRACK
THINK
MAKE
PRODUCT
CHECK
DATA
IDEA
ASSUMPTIONS
EXPERIMENTS
MVP LAUNCH
CYCLE
LEARN
MEASURE
BUILD
Lean Experiments
This is the approach that advocates for rapid experiments of ideas that help us gather customer evidence to inform decisions to pro or disprove our hypothesis. We believe that validating learning is the best approach to making decisions.
What most
people see
and react to
Visual Design
Interaction Design
Need Architecture
Concept
The fidelity
of the design gets higher as we move up the iceberg
The UX Iceberg
This points out that most people tend to see and react to the visual work done in a product design because the tip of the iceberg is the most exposed visual element, while the rest of the work that goes into a product is invisible or not apparent right away. The story of our work isn’t just the visual polish but the entire process that goes into an MVP.
Delight
Valuable
Usable
Feasible
DO THIS.
NOT THIS.
Spark Conversations around
• Scenarios/activities
• Real world context
• Pains and joys
• Their first time, last time
• Their best time, worst time
• Their Wish list
• Talk about your product
• Talk the entire time
• Ask leading questions
• Ask about future behaviors
• Ask “do you like it?"
• Ask "would you use it?"
• Sell
• Lots of yes, no questions
Research Goals:
Intro
Behavior
Topic 1
- POP DIAGRAM –
- SCRIPT –
vs
TEAM IN ANOTHER ROOM
3 IN ONE ROOM
Ask "Walk me through this screen and tell me what everything means to you?"
Have your user talk out loud. Ask "What are your thinking?"
Task your user and don't
help them. Observe them and prompt and take note
if their confused or stuck.
Ask, "What is that and what do you think it will do" before a user engages with a action element in the user-interface.
React of one data point, and change the entire direction of the product.
Helping your user through the process and doing it
for them.
Get frustrated if your user doesn't get it.
Asking leading questions that influence an answer
in your favor.
Always testing in the
office or controlled environment.
Brand by Keywords method
Do a brainstorming activity with the entire team. Have them describe key adjectives or emotions that will describe your product. How will it make a user feel?
Static style guide
>
STATIC SYSTEMS
Component driven design
>
STATIC SYSTEMS
STATIC SYSTEMS
Library Feature
>
Brand by Keywords method
Do a brainstorming activity with the entire team. Have them describe key adjectives or emotions that will describe your product. How will it make a user feel?