AARON LAWRENCE

DESIGN MANAGER

PIVOTAL LABS

SAN FRANCISCO

LESLIE YANG

PRODUCT DESIGNER

PIVOTAL LABS

SAN FRANCISCO

THREE MONTH PROJECTS

Pivotal

Design

PIVOTAL LABS

WHO WE ARE

 

START UPS

 

ENTERPRISE

30 %

70 %

OURCLIENTS

CLIENTS ARE FULL-TIME

ON-SITE WITH US

PIVOTS

CLIENTS

 

 

 

Do a brainstorming activi ty with the entire team. Have them describe key adjectives or emotions that will describe your product. How will it make a user feel?

 

 

 

Do a brainstorming activity with the entire team. Have them describe key adjectives or emotions that will describe your product. How will it make a user feel?

 

PICTURES

TEAM

THE BALANCED TEAM

 

BIZ NEED

(PM)

USER NEED

(DESIGN)

FOCUS ON THE TEAM

not the outcome

FOCUS ON PROCESS

not the deliverables

Product

Decisions

Here

FEASIBILITY

(ENGINEERING)

CROSS-FUNCTIONAL PAIRING

 

PAIRING

 

 

DESIGN

PM

ENGINEERING

PICTURES

OF PAIRING

THE MVP

(minimum viable product)

 

 

 

 

“Boiling the ocean” is a common term used to communicate that a team or project is doing too many things. It’s best practices to start with one important problem to solve with software. By starting small and scaling up to the ocean, first through coffee, a cup of soup, hot tub, etc. This allows us to work fast and focus on the smallest, most valuable work first and expand from there.

_____________

BOIL THE OCEAN TRACK

USABLE SOLUTION TRACK

THE APPROACH

 

 

THINK

 

MAKE

 

PRODUCT

 

CHECK

 

DATA

 

IDEA

 

ASSUMPTIONS

EXPERIMENTS

MVP LAUNCH

CYCLE

LEARN

MEASURE

BUILD

Lean Experiments

 

 

This is the approach that advocates for rapid experiments of ideas that help us gather customer evidence to inform decisions to pro or disprove our hypothesis. We believe that validating learning is the best approach to making decisions.

THE UX ICEBERG

 

 

What most
people see

and react to

Visual Design

Interaction Design

Need Architecture

Concept

The fidelity
of the design gets higher as we move up the iceberg

The UX Iceberg

 

 

This points out that most people tend to see and react to the visual work done in a product design because the tip of the iceberg is the most exposed visual element, while the rest of the work that goes into a product is invisible or not apparent right away. The story of our work isn’t just the visual polish but the entire process that goes into an MVP.

 DISCOVER AND FRAMING

(D&F)

 

THE RISKS STRATEGY

 

 

THE MVP PYRAMID SLICE

 

 

Delight

Valuable

Usable

Feasible

DO THIS.

NOT THIS.

DO THIS

 

 

NOT THIS

 

 

Spark Conversations around

 

• Scenarios/activities

• Real world context

• Pains and joys

• Their first time, last time

• Their best time, worst time

• Their Wish list

 

 

 

 

• Talk about your product

• Talk the entire time

• Ask leading questions

• Ask about future behaviors

• Ask “do you like it?"
• Ask "would you use it?"

• Sell

• Lots of yes, no questions

 

 

 

 USER TESTING BEST PRACTICES

 

 

 

USER INTERVIEWS

 

 

Research Goals:

Intro

Behavior

Topic 1

- POP DIAGRAM –

- SCRIPT –

vs

GET THE STORY 1ST

 

 

THEN DO DIVE

 

 

 THE SYNTHESIS

(use sticky notes, 5-7 interviews)

 

 

 THE CLUSTER

 

 

 THE PYRAMID OF EFFORT

(how to visually communicate a scenario)

 

 

 THE SKETCHING – FOCUS ON USER NEEDS

(sketching workshops with clients and stakeholders)

 

 

 

 LEAN CONCEPT TESTING

 

 

 

 LEAN CONCEPT TESTING

 

 

 

WIRE FRAMING

 

 

 USER TESTING BEST PRACTICES

(team and room dynamic)

 

 

TEAM IN ANOTHER ROOM

 

3 IN ONE ROOM

 

DO THIS

 

 

NOT THIS

 

 

Ask "Walk me through this screen and tell me what everything means to you?"


Have your user talk out loud. Ask "What are your thinking?"

 

Task your user and don't

help them. Observe them and prompt and take note

if their confused or stuck.

 

Ask, "What is that and what do you think it will do" before a user engages with a action element in the user-interface.

 

 

 

 

React of one data point, and change the entire direction of the product.


Helping your user through the process and doing it
for them.

 

Get frustrated if your user doesn't get it.

 

Asking leading questions that influence an answer
in your favor.

 

Always testing in the

office or controlled environment.

 

 

 USER-TESTING TRICK

(get the need hierarchy first)

 

 

 VISUAL DEVELOPMENT

Start with the emotions and adjectives

 

Brand by Keywords method

 

 

Do a brainstorming activity with the entire team. Have them describe key adjectives or emotions that will describe your product. How will it make a user feel?

 MOOD BOARD

On the top 3-4 emotions or adjectives

 

 VOTE

Gather all the team, stakeholders and users

 

VISUAL SYSTEMS

Static and live style guides

 

Live style guide

>

Static style guide

>

Component driven design

>

Library Feature

>

VISUAL SYSTEMS

Static and live style guides

 

Brand by Keywords method

 

 

Do a brainstorming activity with the entire team. Have them describe key adjectives or emotions that will describe your product. How will it make a user feel?

OUR TOOLS

Process tools & design tools

 

WHY ADOBE MUSE

 

 

WHO WE ARE

WHAT WE DO

HOW WE DO IT