THE

THE

Organizing and preparing information in a systematic way.

SYNTHESIS

THE

Finding patterns and themes to the information we have. The patterns help us to identify points of interest, priority and   validations.

2nd

Pull away the patterns within the broad topic

{ This is as granular as you want to go }

3rd

These summaries help you create learnings,

problem statements and user decisions.

EXAMPLE OF LEARNINGS AND PROBLEM STATEMENTS

    Write:

• Problem statements

• Findings that inform learning goals

• Validations/invalidation about the

   assumption we make about people

• Helps us make decisions on what problems

   we're going to focus on and why...

• Helps us make decisions on what problems

   we're NOT going to focus on and why

• Use this information to create a persona
   or empathy maps

4th

THE

{ FRAMEWORK }