USER RESEARCH

WHY

Capture reactions, Identify behaviors, and shine
light on the unknown. Go gather insights and look
for patterns of information that help us validate or invalidate our problem & solution assumptions.

• EACH WRITE 2 QUESTIONS  - 1 PER STICKY NOTE

– GATHER THE QUESTION ON 1 SHEET OF PAPER - (ACT AS THE SCRIPT)

– SHEET SHOULD HAVE 6 QUESTIONS - DUMP 2 QUESTIONS ...

• INTERVIEW EACH-OTHER

• 1 NOTE TAKER WILL TAKE NOTES ON STICKIES - 1 INSIGHT PER STICKY

• 1 INTERVIEWEE

• 1 INTERVIEWER

• 1  QUOTE TAKER

- ROTATE  AND REPEAT

- 1 COLOR PER STICKY NOTE PER INTERVIEWEE